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Wordcount: 1290
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synopsis of Bailey's liquor business
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The global liquor market has changed immensely in the last 20 years. Since the early eighties, people have discovered that it is better for their health if they drink in moderation, as opposed to heavy drinking. Due to this change in consumers drinking habits, people generally drink less liquor than they used to. In addition to consumers drinking less, liquor makers, like Baileys, were faced with increasing tariffs and taxes.
Another issue in the global liquor industry is dealing with copycat competition. Due to all of the expenses involved with developing a foreign market, it is easy for other companies to make a similar product within a given country for substantially less. Five years after Baileys had been introduced to the
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