Effective public relations are useful for various types of companies, industries and individuals. If an old company is trying to create a new image, thus attracting new customers, or if a new company is introducing a new product, effective public relations is important towards their success. In these kinds of scenarios, good public relations is almost a must because any bad publicity can break a new project and be the cause of a company losing millions of dollars. But public relations is not only limited to products or companies, but individuals as well. Politicians throughout the ages have used public relations, and as many politicians know, negative public relations can break a politician’s chance for the future. In the 1980’s, Gary
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