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Pricing the new game

Business today above more that anything else is about developing a sustainable competitive advantage over your competitors, and if you get lucky and do manage to find this advantage, the key is to hold on to it. But as we know, no competitive advantage can ever be permanent do to the simple fact that your competitors will always try and copy your methods. So in a long term, merging the ideas of Philip Kotler and Charles Darvin there are two things which are necessary: • To find a sustainable competitive advantage • To be able to adapt to the ever changing scene and simply outplay your competitors. In other words, to be able to have an adaptive sustainable competitive advantage. Pricing, I feel has been and always will be a str

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