Communication with Customers Free Essay

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Communication with Customers

There are four main lines of communication with customers. One line is advertising. In Retail Management Dr. Cox and Dr. Brittain describe advertising as “paid for, non personal communication to present and promote products, services, or ideas.” Examples of advertising would be radio and television commercials, newspaper and magazine advertisements, and flyers. Advertising can be used in conjunction with sales promotions to make customers aware of the promotions available. Visual communication is used in advertising because this is where you use comprising graphics, signs, and theatrical effects both in the store and in windows. Like the when you go into Meijer to by Tylenol you will find a sign that compares the name brand produc

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