After learning about the different pros and cons associated with three popular approaches to incentives, I believe, if carefully implemented, these approaches can be used to motivate non-sales force personnel. Determining results of sales people is usually easier to monitor in terms of sales dollars, sales volume, repeat purchases, etc., than that of non-sales personnel. Furthermore, salesperson’s contributions can be directly linked to the product’s bottom line. Therefore, providing a ‘rewards for results’ incentive program for sales personnel doesn’t appear to be difficult because of the ease of monitoring results. However, if managers are only going to focus on providing incentives for their sales people, they may be alienating ot
|
This is only the first few lines of this paper. If you would like to view the entire paper you need to register here.
|
Get Instant Access to 100,000 Essays!!
|
|
