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Body Shop

Body Shop International is just now coming to grips with what most companies face everyday. The company is feeling pressure from competing stores. Body Shop has encountered bad press. The business is also faced with diverse demands of international markets. Still, Body Shop has a very strong base to build from. Body Shop has been able to dominate some markets, in turn keeping profitability high. Certain other markets, such as in Asia have also responded well to the introduction of Body Shop. Body Shop also touts its strong involvement in environmental and human rights projects. Making the most out of the good, while effectively dealing with the bad has become the job of new manager Stuart Rose. The owners, Anita and Gordon Roddick,

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