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Customer Research includes the process of identifying who will use a given product or service, understanding the needs and preferences of these users, and determining levels of satisfaction. Customer research is conducted as part of the marketing process along with product evaluation, advertising and promotion. Customer research can help us: Identify the needs and wants of a segment or group of the population, (considered a target market), so that a product or service may be created or adjusted to meet these needs Identify the users/customers/market for a product or service Determine customer satisfaction with a product or service Primary and Secondary Research To obtain the information about a market, primary market research is

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