Effective Internal Public Relations Free Essay

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Effective Internal Public Relations

Introduction The goal of public relations is to inform target audiences. The objective of internal public relations is to inform internal publics, mainly employees of an organization. The impact of communications to internal publics is dependant upon the effectiveness of the communications. Effective internal communications is dependant upon six key principles and six communication criteria for internal publics. This paper will discuss these key communication principles and criteria and how Hewlett-Packard could improve their internal communications. Situation On February 27, 2003, several media sources, including newspapers and online news publications reported that the CEO of Hewlett-Packard (HP) received at $2.9 million bonu

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