Click and Click versus Click and Brick Free Essay

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Click and Click versus Click and Brick

The Internet has completely turned the world upside down and inside-out. Perhaps nothing has been affected more than than the business world. Internet companies such as Amazon.com, eBay, and countless others have made consumer shopping more convenient than it has ever been. The convenience of buying online and increasingly secure technologies safeguarding Internet transactions are pressuring brick-and-mortar businesses to establish virtual stores that will maintain and expand relationships with their customers in the dot com world. Since “Click and Click” companies have been introduced to the world of consumers, brick-and mortar organizations are now registering online and are establishing online identities, forming what many refer to

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