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marketing analysis of nike

Market Analysis of Nike Nike Inc. was founded by Bill Bowerman and Phil Knight under the name Blue Ribbon Sports in 1962. Their goal then was to distribute low-cost, high-quality Japanese athletic shoes to American consumers in an attempt to break Germany's domination of the domestic industry. Today in 2000, Nike Inc. not only manufactures and distributes athletic shoes at every marketable price point to a global market, but over 40% of sales come from athletic apparel, sports equipment, and subsidiary ventures. Nike maintains traditional and non-traditional distribution channels in more than 100 countries targeting its primary market regions: United States, Europe, Asia, and the Americas (not including the United States). They utilize

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