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Jerry McGuire

Jerry McGuire Nothing speaks to me more about this film than Alasdair MacIntyre’s notion of moral practice. In the text book Performance versus Results : A Critique of Values in Contemporary Sport, there is a section entitled : The Monsters of Emotivism. In this chapter, it is stated that emotivism is the belief that all moral and ethical judgements are statements of preference, and no more than that. To say, “this is good”, is really to say, “ I think this is good, so should you.” This assertion can be applied to the mission statement that Jerry McGuire wrote and distributed to his fellow sports agents at SMI. The mission statement that Jerry McGuire wrote for his company said that they needed more personal attention fo

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