When someone says the name Michael Jordan, the first thing that comes to mind is basketball, The Chicago Bulls and Nike shoes. Through the years, Michael Jordan has proved time and time again that he is the greatest basketball player ever, and by performing in this rapidly expanding sporting field, he has gained tremendous popularity throughout the world. People of all ages and from all nationalities have gathered to watch him play. A journalist states ‘even your Aunt Matilda might not know nothing about basketball, liked watching him play’ (Jonathon 1999:58). Jordan has become more than just an entertainer. He is a hero and a role model amongst basketball spectators. Johnson claims that ‘he is the most famous American in the world’ (ibid.)
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