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AFL

AFL football is one of the most loved sports in Australia. This popular game attracts over 13.9 million people a year. It has, according to research conducted in 1999 the 3rd highest number of registered players in any Australian sport with the figure standing at 447,436. As the AFL is a premier sporting competition it commands high levels of corporate sponsorship, massive media coverage for 12 months of the year and huge attendances. AFL’s main sponsor is Coca-cola with other major sponsorship deals with Mc Donald’s, CUB, Ansett and Norwich Union. AFL also requires a corporate partner and this is the seven network which holds all television rights. The AFL competition is played in Victoria, Queensland, NSW, South Australia and We

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