MEDIA WARS
1.0 Introduction
Throughout this report we shall be examining Digital and Analogue commercial satellite television, and evaluating their role as advertising mediums. Our aim is too provide an overview including their strength’s and weaknesses, cost per thousand, level of impact and overall contribution towards an above the line advertising campaign. We are the first group to do this topic therefore we have no assumptions about what the results will be.
Brand enforcement needs above-the-line advertising tactics such as these mediums, they help enforce a global message, and give companies a slight gain from economies of scale and scope throughout their campaign. But first we shall provide you with a more detailed descript
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