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Wordcount: 456
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Channles of Distribution - Article Review
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Channels of distribution are what companies use to get their product or service out to the consumer. Channels of distribution can be direct or indirect. Channeling a product or service directly means distributing straight to the consumer with no steps in-between. Indirect channeling involves placing 2 or more intermediaries between the company and the consumer.
Starbucks objective is to establish their brand name as the most recognized brand in the world. Their products are sold primarily through its company-operated retail stores, but they also sell their coffee products through a specialty sales group, a direct response business, supermarkets, and online. (Collegiate Catering, 2005)
In the case of Starbucks, several different met
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