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Wordcount: 2993
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GM: What went wrong?
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Executive Summary
The purpose of this document is to examine the current financial and overall status of General Motors, the world’s largest automobile manufacturer. In recent years GM has lost market share primarily to Asian manufacturers due to the customer’s perception of their superior reliability, longevity and quality. This loss has led to a decrease in sales growth percentage over the past five years along with increases in cost of goods sold as well as the company’s long-term debt among many other negative factors (See Appendix).
We take a look at some of GM’s critical problem areas which include but are not limited to: retiree pension constraints, inferior image compared to competitors, increased market strains at GMAC f
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