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Wordcount: 1364
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Hummer
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I. Executive Summary
Hummer is designed and produced by AM General, Inc. of South Bend, Indiana. AM General designs products for military and consumer market segments. In 1999, AM General granted exclusive rights of Hummer brand name as well all rights to market and distribute the Hummer to General Motors. AM General continues to manufacture the various military and civilian models, although newer models such as the H2 are produced to GM designs and produced by AM General.
Originally on track to sell 40,000 H2 vehicles in 2004, GM missed its target by 10,000 units. With increasing concerns about gas prices and the instability in the Middle East, GM needs to invest money to make H3 fuel efficient using cylinder deactivation and othe
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