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Nintendo case study

1. Introduction Nintendo started off making home video system in Japan under licensing in 1977. It launched a new generation of video game system in 1983 and managed to deliver several hits. By 1990, Nintendo has developed significant market share in a $5 billion worldwide home video game industry. 2. Capturing Value a) Protect “counterfeiting” One of the key success of Nintendo is its ability to ‘prevent counterfeiting’ of such products. The encryption of Nintendo game chips prevents counterfeiting or copying. In the past, counterfeiting brought down the industry. It has developed chips for its software cartridge that has in built security mechanism to prevent counterfeiting of its software. This was evidenced in 1982 w

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