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Wordcount: 616
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What is Public relations?
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Stated in this paper are four definitions of public relations. The definitions are from various sources along with this writer’s personal definition. All four of these definitions are compared and contrasted with each other and an explanation of why there are so many different definitions is given.
According to the author of The Practice of Public Relations, “Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication”. (Seital, 2004, pg. 3). The Public Relations Society of America (PRSA) definition of public relations is as follows: "Public relations helps an organization and its publics adapt mutually to each other." Th
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