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Wordcount: 2564
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A Case Study of Hindustan Lever Limited (HLL)
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Introduction
If you were to search for one company whose worldwide purpose was to raise the quality of life by meeting the everyday needs of people everywhere, by anticipating consumer needs and finding creative and competitive ways to offer branded products and services, would you be able to find it? You could stop at your local Wal*Mart, Home Depot, Target or Starbucks, but Unilever would tell you that you are looking at the wrong places. Unilever sells food, home and personal care products through 300 subsidiary companies in about 150 countries worldwide.
“No matter who you are, or where in the world you are, the chances are that our products are a familiar part of your daily routine. Our brands are trusted everywhere, and, by l
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