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Wordcount: 944
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Channels of Distribution
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Article Review: Channels of Distribution
Several channels of distribution exist to day such as the internet. Outside the internet, there are three main categories of distribution channels: selling to the customers, selling to the retailers and selling to the wholesalers. The choice of an organizations distribution channels heavily depends on their product and the place in the productive process. Finding a place is probably the most difficult part of the mixing mix for many organizations (Perreault and McCarthy, 2002). The purpose of this paper is to review and analyze an article on the channels of distribution on an organization, including a brief summary of the article and how this organization’s channels of distribution support its ser
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