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BMW analysis

Introduction The aim of this report is to identify and analyse the current marketing strategy used by the BMW group for the 7-series model. This will be conducted by detailed SWOT and PEST analysis. Moreover the 4’Ps will play a major role in analysing the BMW 7-series. From this strategy, the success and failure of the product will be interpreted using current marketing techniques and recommendations will be made to improve the marketing strategy. Background information BMW group has over 90 years experience in the automobile industry. The German manufacturer is a leader in the car market with its traditional blue and white logo recognised the world over. The 7-series sedan is the latest and largest of the BMW range.

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