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Wordcount: 375
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about swatch
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PERFORMANCE OF THE BRAND
The Swatch Group Ltd. in Biel (Switzerland) is today the largest manufacturer and distributor of finished watches in the world. In terms of sales (in Swiss francs) the Swatch Group represents some 25% of the watch production sales in the world. In 2001 the Group produced some 114 million watches, movements and stepping motors, with yearly sales of 4182 million Swiss francs. The Swatch Group has 160 production centers situated mainly in Switzerland, but also in France, Germany, Italy, USA, Virgin Islands, Thailand, Malaysia and China - over 440 reporting units.
The Swatch Group is synonym for emotional and luxury products of high quality. With its own worldwide network of distribution organi
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