case study for market resLAUNCH EFFECTIVENESS OF SPASMOPRIVE Free Essay

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case study for market resLAUNCH EFFECTIVENESS OF SPASMOPRIVE

BY SAPNA PAI DEPARTMENT OF MANAGEMENT STUDIES GOA UNIVERSITY EXECUTIVE SUMMARY The pharmaceutical industry is highly competitive, the market is flooded with drugs and major competitors practice niche marketing to establish competitive advantages over others. Due to cutthroat competition analyzing the perceptions and prescription patterns of the practitioners comes as a handy tool in the marketing management of pharmaceutical firms. The pharma industry is highly fragmented. The ability to launch a new dr

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