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Wordcount: 253
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Role Play Evaluation
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In order to improve the demonstration of effective retail selling skills these points need to be included:
• Pre-empting objections. In my role play the customer didn’t actually object to the items I was selling them, however I needed to be prepared if they were to find reasons not to buy the product.
• Awareness of appropriate points of referral to supervisor. Knowing when the customer has become too
• Open Questions. When I first approached the customer I asked them a closed question ‘would you like any help Madame?’ This gives them the opportunity to say no, where if I asked them an open question such as ‘I see your looking at DVD players, which one are you interested in?’ This would have provoked the customer to give me a po
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