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Wordcount: 1500
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taco bell
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1. Critically analyze the actions taken by Taco Bell between 1983 and 1994.
• 1983-1988: Establishing direction and implementing incremental change
1. Modernized Taco Bell’s physical units which includes remodeling the restaurants, increasing seating capacity, adding drive-through windows, installing new signs and outfitting employees in more contemporary uniforms.
2. Added new menu items, including Nachos, Taco salad, Mexican pizza, Double beef Burrito Supreme, Sea food Salad, and Soft-shell Tacos.
3. Accelerated the company’s growth, averaging 249 new stores per year from 1983 to 1988, an increase from less than 100 units per year that had been added in the late 1970s. The expansion also extended Taco Bell’s geographic presence into
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