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Wordcount: 623
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Pharmaceutical Marketing Research and Strategy
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The article addressed in this paper is from the Mercer Business periodical published February 1, 2004. The article’s author is Pamela Krol and is titled “Pharma Marketing, A Calculated Measure.” As the title implies this piece of writing discusses the importance of marketing in the pharmaceutical industry and how it has evolved in recent years. The article begins by stating the challenges marketing research present and how long it would take companies to successfully research, plan, and develop new drugs. Despite the efforts invested in research and planning, good medicine will still fail not because of the bad product but because of poor marketing. Krol quotes a marketing specialist, “Marketing is key” (2004, p. 14). Developing a high-qual
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