Table of Contents
1. Introduction and History
2. The Mission Statement of easyJet
3. Competitive Analysis (Porters five competitive forces)
4. Marketing Mix
5. SWOT Analysis
5.1 Internal Analysis – Strengths and Weaknesses
5.2 External Analysis – Opportunities and Threats
6. Situational Analysis
7. PEST Analysis (Marketing Plan)
8. Conclusion
8.1. Strategic Issues facing the airline Industry
8.2. easyJet’s future
9. Appendices
1. Introduction and History
A successful example of a European no f
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