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Wordcount: 1511
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Case Analysis of Swatch and the Global Watch Industry
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Executive Summary
This case discusses the successful globalization of the watch industry, and how technology and globalization changed industry dynamics causing companies to reassess their sources of competitive advantages. The case specifically analyzes the Swatch Group, that developed in 1983 as a result of the purchase of two failing Swiss watch-making companies from their creditor banks. The company’s first product, Swatch, became a huge success and helped revive the Swiss watch industry during the 1980s and 1990s. However, despite the early success of Swatch in these years, the late 1990s proved to be a time of pressure to reshape the company’s strategies to ensure the company’s future success. Shareholders had become concerned th
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