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Wordcount: 783
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Multidirectional Migration
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(Steel Industry)
This case study deals with the story of the steel industry. The players in this case study are the following: U.S. Integrated Steel Mills, Japanese Integrated Steel Mills, U.S. Minimills, Aluminum Manufacturers and Plastics Manufacturers. The U.S. Integrated Steel Mills is the core of this case study. It showed the growth of the U.S. Integrated Steel Mills in the 1950s to 1960s, maturity stage in the 1970s and decline in the 1980s. It can be said that this is its Product Life Cycle. The other 4 players are the manufacturers which had contributed to the decline of the U.S. Integrated Steel Mills.
In the 1950s & 1960s, the U.S. Integrated Steel Mills experienced a tremendous value growth with an estimated tota
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