What is Public Relations? Those who work in public relations serve as an intermediary between the organization that they are representing and all of the organization’s publics. These people that work in public relations are commonly called PR practitioner, these practitioners have the responsibilities both the institution and to the various publics. The practitioner distributes information that enables the institution’s publics to understand its policies. Public relations involves research into all audiences: receiving information from them, advising management of their attitudes and responses, helping to set policies that demonstrate responsible attention to them and constantly evaluating the effectiveness of all PR programs. This role emb
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