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Wordcount: 733
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Jollibee Questions
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1. How would you evaluate Tony Kitchner’s three years as head of Jollibee’s International Operations? (strategy employed, organization built and their effectiveness)
Tony Kitchner’s approach to the International Operations was to separate its division from its Philippine side with a different identity and capabilities. His approach was to project an image of a world-class company, and he did this by remodeling his division’s office, instituting the company’s professional dress code, and recruiting experienced internationalist from inside and outside Jollibee. Since this was a Chinese-Filipino fast food business, Kitchner strategically employed to target expatriates and to plant the flag. He strongly believed in first mover advantages
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