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the Hummer

This case present the current situation of the Hummer jeep originally designed for the military and the new civilian vehicle H2 Hummer. Trying to find some marketing strategies to help the new hummer H2 to raise its sales and face the competition in the market from so many different SUV’s companies. Some recommendations are given by the end of the study. Hummer is a jeep-type vehicle, designed with specific characteristics to meet the needs of the US military. The specification of the hummer H1 does not exist in any of the commercial SUV’s. the hummer is produced by the AM General which it’s predecessor companies have been leaders in the design and manufacture of light and medium duty trucks, since the company entered the civilian market

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