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Ford Pinto Case Study
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Wordcount: 2958

ford pinto case analysis

Ford Pinto Case Analysis Legal Analysis Identification of Facts: In June 1967, the Ford Corporation began the design and development process of the Pinto. Ford was losing market share to the importˇ¦s compact models. Instead of taking the usual average development time of 43 months, they completed it in only 38 months. The design goal for the Pinto was approximately 2,000 lbs. Ford decided to put the gas tank in a new position: above the rear axle. At the design stage, the federal government did not have any safety standards or guidelines for rear-end crashes. A group of senior Ford engineers conducted a review of the fuel system layout and reported that it would ˇ§undermine the general safetyˇ¨ of the car. Ford c

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