Mass Media in sport Free Essay

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Mass Media in sport

There is little doubt that the mass media plays an enormous role in the promotion of today’s sport. Their main purpose is to serve the entertainment needs of the spectators or sports fans. Therefore, money, championships, and records all motivate players to strive for excellence, night in and night out, at a high performance levels. This leads to a greater chance of highly intense, competitive play for the spectator. There is a little argument that the mass media can profit from feature articles and documentaries about sport and sport figures. In fact, sport is a primary source for the mass media industry to focus on. The exploitation of professional athletes in feature stories still secures television ratings and sells magazines, newspa

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