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samsung

EXECUTIVE SUMMARY: China is today's fastest growing economy in the world. China has gone through a transitional phase from an underdeveloped state to current situation of market conqueror. Samsung electronics is the Korean giant in the consumer electronics spreading its wings through out the world. This case deals with Samsung's problems in obtaining a dominant market share in the Chinese colour TV market. The study of this case focuses the business environment of Chinese colour TV industry with the help of PEST analysis and gives an idea about the strength's, weakness, opportunities and threats of Samsung by conducting SWOT analysis. The main issues regarding the Samsung entry and operations in china were the problems faced while

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