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zip codes- marketing

The two zip codes I will be discussing in my research paper are: Grandview, MO 64030 and Kansas city, MO 64131. ( Smaller Place) First I will start by discussing about Grandview, MO 64030. The segments I looked under are: Blue-Chip Blues Beltway Boomers Suburban Sprawl Home Sweet Home Domestic Duos Blue-Chip Blues –is known as a comfortable lifestyle for young, sprawling families with well-paying blue-collar jobs. Ethnically wise they are diverse with a significant presence of Hispanics and African-Americans. This aging segment features compact, modestly priced homes surrounded by commercial centers that cater to child-filled households. Beltway Boomers- Today, these Americans are in their forties

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