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greengrocer.com website

Introduction: This essay will analyze the e-business of greengrocer.com.au using the principles of PAIBOC. Purpose: The purpose of the website is to provide an easy and convenient shopping means for the people who have very little time to do their shopping due to work demands and at the same time want to utilize their time more efficiently. Audience: The major audiences for this website are females between the ages of 25 and 44. Most women in today’s world are equally busy with their demands as men. Therefore, women prefer to do their shopping online to save the time consumed in most cases cueing in the counter, traffic etc. People started to think that by doing so they can allocate more time for other important matters in their da

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