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Pr Executive summary

Executive Summary [Here you put a brief synopsis of what the plan is trying to address, and the timeframe involved in carrying out the plan.] Situation Analysis [Here you describe the situation in context of what the plan is trying to address. What is the current public opinion of the subject of the plan? How does it compare in the public’s eye to its closest competitors? (Note from Ask PR: this information can be obtained through a communications audit; see Glossary)] Goal [Here, put the single goal that would directly address the problem or opportunity identified in your situation analysis.] Objectives [Three or more objectives will probably underlie the goal. These should be specific, measurable and attainable and have a specif

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