Global and Domestic Marketing Paper
A product’s marketing is influenced by external factors. These external factors require strong marketing decisions. There are many external factors that affect domestic and global marketing. A company should be aware of what factors will affect their product. The following are three examples of external factoring: legal, economical, and cultural.
The external environmental legal factor affects all parts of marketing from the development of the product to the packaging of a product. Legislation in the domestic market has standards that cover areas like health, safety, sanitation, product composition, packaging, labeling,
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