PR Crisis Action Plan Free Essay

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PR Crisis Action Plan

I. Purpose A Public Relations Crisis Action Plan provides policies and procedures for the coordination of communications within and between other departments of Harley Davidson, the media, and the public in the event of an emergency or controversial issue. Emergencies may include fires, bomb threats, natural disasters, or major crimes. Controversial issues may include police investigations, protests, or other situations that demand a public response. This plan not only addresses media relations and communications issues, but also includes procedures for the rapid identification of potentially harmful situations and the methods for responding to these situations quickly and effectively. It is the goal of this crisis communications plan to

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