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Wordcount: 654
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Lifestyle Condoms: Demand Analysis
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U.S. Demographics:
The focus of this project will be to market our LifeStyle condoms to the US market. Therefore, despite international LifeStyle operations, the following will refer to trends within the U.S. Currently; the United States has over 280 million people, and is expected to increase to 350 million by 2025. The graying of America, as this trend is called, is forcing many marketers to consider older target markets as increasingly appealing opportunities. Strong population growth is also changing the minority environment within the U.S., with the Hispanic and Asian populations almost doubling to more than 68 million and 24 million respectively. This shift in the racial mix within the U.S. will also be a fact that marketers and L
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