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Wordcount: 1113
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Market entry for Microfridge
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Market Entry Strategy for MicroFridge
Strategy for Market Segmentation
We identified areas where the MicroFridge could be marketed. There are two categories of potential users: individuals and businesses. In the individual category, we included students living in residence halls on college/university campuses, young professionals in small apartments, and elderly in high-rises. Hotels, universities, offices or corporations, and owners of rental properties were classified as businesses. The business category was the segment of the market that we wanted to target. We believed that within this category, we sell a larger volume with the least amount of marketing effort. We used the demographic segmentation variable for this selection. We
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