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why P&G expanded into China

International Business Why P&G expended into China Back in 1997, Proctor and Gamble spent $650 million to increase I stakes in its joint venture in China and plans to own the entire operation within 20 years. P&G will boost its venture, Proctor and Gamble-Hutchinson Ltd, to 80 percent from 69 percent by early 1998 with the $650 million payment. The move begins to put P&G in full control of its destiny in China, potentially the largest consumer products market in the world. (1) So why has P&G expanded to China? The Chinese market is one of the hottest emerging markets in the world. After many years of isolation due to Chinese socialist leaders believe

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