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New Product Development

New Product Development Metropolitan State University – MNCPA MBA Program Operations Management for Services and Manufacturing Fall Semester, 2003 November 15, 2003 Allan Coleman Dinesh Goel Michael Schnoor Introduction In today’s competitive ever-changing global economy a company must keep pace with customer demand and changes in the market. The development of new products is essential to the survival of any business. A Company must be able to balance costs, customer’s needs, and time to market in order to assure that their new product is profitable. This paper surveys current industry ‘best practices’ and recommends the best way for Kaydelyn Corporation to develop new products. In a study done by Late

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