Coca-Cola and Pepsi-Cola are among the most successful products in the whole history of business. Coca-Cola is said to be the second most well-known phrase in the world. The most well-known is "okay." So if you say "Coca-Cola is okay" you will be understood in more places by more people than any other sentence.
The reward for this fame have been princely. At the end of 1995, the Coca-Cola Company had a market value in excess of $100 billion. It was the fourth most valuable publicly traded company in the United States.
The Pepsi-Cola story is equally remarkable. PepsiCo, the parent company which owns Pepsi-Cola,was worth more than $50 billion at the end of 1995. Pepsi-Cola was bought out of bankruptcy for $12,000. But it has emerged as
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