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AOL-Time Warner

In January 2000, America Online (AOL), the largest Internet Service Provider in America and Time Warner, the world’s largest media group, announced a deal to merge and create a new media monolith. The combined company would be like no other, integrating a new economy technology firm with a traditional media company, to be called AOL-Time Warner. Its proponents said that this would herald in a revolution, and promised to deliver upon the benefits this convergence. AOL-Time Warner’s decision to merge gives them the ability to combine each company’s core competencies and strengthen one another’s penetration into a various market segments. Prior to the merge, AOL-Time Warner have considered the complementary business model to be a benefit, w

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