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Wordcount: 281
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Parfume ads
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The $10 billion perfume market place needs to keep up with the consumer's desire for new fragrances. To put a new perfume on the market costs from £500,000 to a £1,000,000. So the scent has to reflect modern tastes in smell perception, to sell well enough to recoup initial development costs. Television and glossy magazine advertisements for perfumes are intended to convey the message that an individual can fantasize that they are part of the glamour that is inherent in the advertisement, if they wear that particular perfume. I chose Mademoiselle perfume ad of Coco Chanel from the ELLE magazine. This ad focus mainly on prominent, sex and dominate needs.
Wanting to appeal to the reader’s need for prominence, for a high social status, the a
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