The Power of Sound!
Today you will be exposed to more than 3,000 marketing messages. These come in all forms, shapes, sizes, and media. In fact, the clutter that exists in media today is unprecedented. Michael Corbett, author of The 33 Ruthless Rules of Local Advertising states it simply: If Your Doors Are Open, You Should Be Advertising! Your potential clients are not a standing army, they are a passing parade. Moreover, you might want to begin to look at your advertising the same way you looked at your business when you first started it. You didn’t say “let’s try this business for a month to see how it works,” as is often said about advertising. Your commitment to your business was far greater than that.
How does the power o
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