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femme

Femme, a specialty boutique, will target a market that has not been satisfied yet in Austin, Texas. The “boutique market” in Austin may seem saturated with high-end clothing boutiques, however none of these retailers carries larger sizes. There are professionals, “socialites,” and many more women whose needs are not being met. Many women prefer the boutique atmosphere, but for larger women the only options are department stores. A small, specialty boutique offers individual attention to customers and the merchandise offered is unique because a limited number of each item is offered. A Femme customer will be a woman from 20 - 39 who loves and understands fashion, but cannot shop in the majority of boutiques in Austin due to special sizin

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